Delayna Scott Breathes Life Into Botswana’s Fashion Industry
Delayna Scott has long told the story her love for fashion, now the Guyana born designer has launched a swimsuit range along.
Recently her apparel has been making waves across Botswana. Celebrity world recently spoke to her, via social media of course, to get to know her better — as well to know what she’s been planning for the future.
What sparked your interest in fashion?
My love for clothing. Growing up my mom was a seamstress and my cousin and I used to take pieces of cloth and make clothing for our Barbie dolls using a needle and thread. My ten year modelling career also sparked interest because I loved getting dressed up for the runway.
What made you take fashion more seriously and make a career out of it?
Well I’ve always been a creative but back in the day parents supporting an Arts degree was quite difficult to convince.
So I studied Pharmacy Technician only after that degree then I was able to study fashion and follow my passion. At the time the fashion industry in Botswana was in the infant stages, so I definitely saw the need to make a career out of what I love. Fashion grants me the serenity to be myself and voice personality.
Are you self-taught or did you study fashion design?
I studied a degree in fashion and apparel design at Limkokwing University of
Creative Technology.
How has your work evolved since you began your own label?
My work has definitely evolved by bridging traditional craftsmanship with modern designs and brand Delayna Scott has increased to wider audience over the years.
Have your pieces become more appealing to people as a result?
Oh yes of course. I’ve perfected my craft and people want to look different and express themselves more through in their clothing, so owning designer pieces sets them apart from the mass produce that’s in the shops. Most times when my collections are released they are limited edition.
Are there any types of clothing that you avoid wearing?
Lol, I basically wear anything that fits, I have a small frame so practically anything works for me.
Does your approach differ when designing menswear compared to women’s’ wear?
We don’t do custom design for men but do sell merchandise for men that being t-shirts, caps and bucket hats. Delayna Scott was created for the women who love their bodies and want the world to know how good they feel through their bold fashion choices.
How is your work received internationally?
My work is received well. Besides social media comments, likes and inboxes from international consumers. I’ve had first-hand experiences with showcasing at international fashion weeks that being
New York fashion week, Malawi fashion week, and displaying my pieces in Cannes
France at the fashion exhibition at the Cannes film festival. Two popular French artistes selected my designs that was worn on the red carpet at the Cannes film festival.
Have your pieces become more appealing to people as a result?
Oh yes of course. I’ve perfected my craft and people want to look different and express themselves more through in their clothing, so owning designer pieces sets them apart from the mass produce that’s in the shops. Most times when my collections are released they are limited edition.
Are there any types of clothing that you avoid wearing?
Lol, I basically wear anything that fits, I have a small frame so practically anything works for me.
Does your approach differ when designing menswear compared to women’s’ wear?
We don’t do custom design for men but do sell merchandise for men that being t-shirts, caps and bucket hats. Delayna Scott was created for the women who love their bodies and want the world to know how good they feel through their bold fashion choices.
How is your work received internationally?
My work is received well. Besides social media comments, likes and inboxes from international consumers. I’ve had first-hand experiences with showcasing at international fashion weeks that being
New York fashion week, Malawi fashion week, and displaying my pieces in Cannes
France at the fashion exhibition at the Cannes film festival. Two popular French artistes selected my designs that was worn on the red carpet at the Cannes film festival.
Duncan Sebeso